Maurice Roussety, What Matters in Global Business

It is hard to deny the fact that world appears to be shrinking. Of course, this isn’t a literal observation, but rather a comment on the rate at which humanity is increasing in population and the ways in which we are more interconnected than ever before. This globalization has been one of the major affects that the rise in the digital economy had in the late 20th century. As communication systems became more reliable and faster, they simultaneously became indispensable tools that people from all around the world use on a daily basis. Some people feel that this globalization and access to information is dangerous. But at the same time, even more people believe that the technology we have not only helps them in their personal lives, but also improves their professional lives as well. Business, more than any other industry, has benefitted from the impacts of globalization. New technologies make communication easier than ever before and allow businesses to establish offices around the world.

For Dr. Maurice Antoine Roussety (on AuthorStream here) this globalization of the world’s economy is something that he has focused on as both an entrepreneur and an academic. As a financial and marketing expert, expert in franchising, and researcher in the field of business, he has spent years studying how the current market is shifting as a response to these advances. He has a Masters of Business Administration as well as a Masters of Leadership from the University of New England in New South Wales. He also holds a Ph.D. in Intellectual Property and Franchise-Business Valuation from Griffith University in Queensland. This background in academia helped him write his thesis paper, “An Integrated Economic Model for the Evaluation of Franchise Systems – A Synthesis of Agency and Finance Theories.”

This is currently one of the greatest times for individuals who are looking to get into business. However, this is not because it is an easy time for startups. The globalization that has taken place in recent years has changed the game in terms of international business. The field is more competitive than ever before, and that is why franchising has become one of the best bets for individuals looking to own their own business.

For Dr. Maurice Antoine Roussety, redefining leadership in a global environment is about taking these basic principles and applying them to a larger context. The same concepts apply to a small business and a multinational conglomerate. It does, however, become more challenging to lead large groups of diverse individuals.

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