One of the most drastic changes that has taken place over the course of the last fifteen years is a sharp increase in the impact of globalization. The sheer size of the Earth has always been a problem for mankind, and figuring out ways to overcome geographical limitations is a hallmark of humanity’s genius. First animals, then carriages, then cars, planes, and boats were all developed and designed to take people from A to B. Globalization in a modern context is different in that it uses a digital world to overcome challenges of distance. Rather than hopping on a plane to speak with your parents in London, you can now simply log in online and communicate with anyone in the world. This ease of communication has had serious impacts on the business world, where corporations are using telecommuting, email, and video chatting to interact with offices across the globe. While this has created a number of opportunities for global businesses, it has also created a highly competitive market that can be tough to stay afloat in.
For Dr. Maurice Roussety, preparing business for globalization is a large part of his work as a consultant, speaker, and financial and marketing expert. Having studied Economics and Accounting at Monash University, Dr. Roussety quickly realized that he was fascinated with the way that businesses operated on a large scale. He decided to continue his education, first at the University of New England in New South Wales where he received a Masters of Business Administration, and then later at Griffith University in Queensland, where he received his Ph.D. in intellectual property and franchise-business valuation.
According to Dr. Roussety, one of the biggest impacts that globalization has had on the economy is that it has created a lot of competition. Small businesses are having trouble competing with foreign super companies that have access to more resources and manpower. His solution? Franchising. According to Dr. Roussety, franchising is a huge advantage for individuals looking to start their own business because they have the security of working for a larger entity with more access to resources and infrastructure.
In fact, according to Dr. Roussety, in Australia franchises generate revenues in excess of $144 billion annually and directly employ more than 46,000 Australians through over a thousand franchise systems. In the modern economy, it pays to partner with businesses that have resources. For more information about Maurice Antoine Roussety, visit his website today.