When we talk about recent trends in both business and politics, globalization is one of the subjects that is most often brought up. Globalization is the process by which businesses or other organizations develop international influence or start operating on an international scale. Before the tech boom of the late twenty first century, businesses were largely stunted when it came to expanding internationally. They had to deal with the problems of having offices in different time zones, having different working hours, needing to travel long distances for meetings, and attempting to keep ongoing communication between headquarters active. With the birth of the internet, email, text messaging, and video chatting, international business has taken off in a way that was unexpected and exciting. Businesses are entering international stages much sooner than they ever have before and they are growing at a much more alarming rate.
For Dr. Maurice Roussety, preparing business for globalization is the key to having a prosperous international community in the future. Dr. Maurice Roussety is a financial and marketing expert, renowned business analyst and strategist, expert in franchising, and accomplished academic. In this economy, Dr. Maurice Roussety is using his diverse background to help businesses keep their feet underneath them. He works as a professional consultant, teaching businesses about the changes that have come about in this globalized economy and what that means for how they need to run their business.
The biggest challenge that globalization has created is the issue of over saturation. There are simply too many businesses competing in the same markets these days. Everyone remembers the late 90s and early 2000s when businesses seemed to pop up overnight. Now, however, the idea of creating a startup in this globalized economy is not something that experts like Dr. Maurice Roussety encourage. Rather, other areas of industry are taking off once again. In particular, franchising has resurfaced as one of the most secure ways to become a business owner.
According to Dr. Maurice Roussety (you can learn more about Maurice Antoine Roussety by visiting his website today), franchising is a better option in the modern market because it gives more stability. When opening a franchise, business owners have the backing of a larger parent company whose reputation and resources can help them keep their head above water in the initial challenging steps. What’s more, franchises generate revenues in excess of $144 billion and directly employ more than 460,000 Australians through over a thousand franchise systems.