There is a reason that many businesses use the mantra of “the customer is always right”. When it comes to actually generating revenue and spreading word about your business, customers are more valuable than any marketing campaign or advertising strategy. More than ever before, customers are turning to one another for advice about which businesses they should turn to for their favorite products and services. What’s more, more than ever before businesses are finally catching on to the fact that in our digital world of social media and Instagram, customers have more power over what other potential patrons see about their business, products, or services. That is why in our modern business economy it is crucial that owners focus on the highest standards of customer service and satisfaction.
For Dr. Antoine Maurice Roussety, building business on solid customer satisfaction foundations is a no brainer in the current economy. Dr. Maurice Roussety is a financial and marketing expert, as well as an accomplished academic. He has spent decades studying the global economy and this background in academia has helped him in his role as a professional consultant for a number of companies. He has an undergraduate degree in Economics and Accounting from Monash University, a Masters of Business Administration and Masters of Leadership from the University of New England in New South Wales, as well as a Ph.D. in Intellectual Property and Franchise Business Valuation from Griffith University in Queensland.
The major change in marketing and business has come from the rise of the tech industry. Cell phones, email, online shopping, and online customer service evaluations have established a intimate relationship between customers and business. The modern consumer is more in tune to the goings on of their favorite businesses than ever before. They can get live updates on Twitter, print out coupons off of Facebook, or even see what their friends think by visiting Yelp. This means that a bad review online can be the deciding factor between a clients choice of one business over another. At the same time, it means that pushing for great online reviews is a huge advantage in the market place.
Maurice Antoine Roussety (on Issuu as well various other social media outlets) naturally understands the world of franchising very well, and believes that it is the most secure avenue for modern business. In fact, franchises generate revenues in excess of $144 billion and directly employ more than 460,000 Australians through over a thousand franchise systems. Therefore, they are an indispensable part of the country’s economy and also an important aspect of the current global market. Modern professionals would do well to pay attention to the way that franchising grows in the near future.